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Things to Think About When Choosing a Press Release Distribution Service

All Press Release Companies Are Not Created Equal

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One: Don't Be Fooled by the Numbers.

We don't have a database of 300,000 journalists ... and you don't want them. Rather than spam journalists, we facilitate relationships with journalists we treat as subscribers. The result: editors and reporters expect our press releases and read them. We could easily buy a database of xxx,xxx journalists and pour them into our database. However, most of those media lists consist mostly of generic "newsroom" email addresses. We don't operate that way because journalists won't respond.

Two: Why You Should Care About Tier-1 Newswire Inclusion.

Our newswire partner is PR Newswire and your national distribution at eReleases® includes a comprehensive newswire distribution over this first-class, Tier-1 newswire. Why does PR Newswire matter? It is the oldest, most respected, and largest newswire of press releases. Prior to the creation of PR Newswire in 1954, companies and organizations sending out press releases had to messenger or mail individual copies to journalists and media outlets. The company migrated to digital transmission in 1982 and has invested tens of millions of dollars into its infrastructure and transmission services, which includes a dedicated newswire, Internet, satellite and fax network. The company currently boasts more than 180 RSS feeds.

Three: Why You Aren't Getting the Same Service for Insert Amount Here (Free, $30, $69, etc.).

If you are comparing us against a free service or a sub-$399 service for national distribution, it is not what eReleases® or most PR professionals would consider a true newswire service. Posting a press release on a website and emailing it out is not a newswire service, even if the company calls itself a newswire or has "wire" in its name. Go to your local yellow pages and call PR firms at random. Ask to speak to the principal or someone who is not an intern or receptionist. Ask them what newswire they use. In the majority of the cases, it will be the same two names -- PR Newswire and BusinessWire -- who also happen to jointly make up the Tier-1 newswires of press releases. None of the other guys matter (Tier-2, Tier-3 newswires) until they get better market share (and until journalists start to pay an equal amount of attention reviewing their newsfeeds). In the same way that Google and Yahoo! control the bulk of search engine traffic (with MSN and others trying to catch up), PR Newswire has established itself as the press release leader. You can't get a national distribution on PR Newswire or BusinessWire for free .... or even for a few hundred dollars. Although the Tier-2 newswires are making inroads, why bother handicapping yourself from the start, especially since getting press isn't easy.

Four: Why You Want Proof Your Press Release Was Actually Sent.

The other services may or may not have sent your press release. How can you tell? A link to the release on their website alone is not enough. That is why we offer our WireWatch™ proof of distribution. No one else has it. Just a few hours after your press release has been distributed, we email you our WireWatch™ report, providing you between ten and twenty live links showing your press release on various websites, like MarketWatch, Hoover's Online, PR Newswire, and Yahoo! In addition, your press release will generally show up on the news searches of Yahoo! and Google.

Five: Why You Want a Service That Reads Your Press Release Before Hitting Send.

Two sets of eyes are better than one. How about three sets of eyes? With our ReleaseReview™ system, we catch mistakes, including grammar, punctuation, and style. Two levels of editorial review, both at eReleases® and PR Newswire, mean you're less likely to be caught with a mistake that would make you look unprofessional to the media. In fact, our newswire partner PR Newswire caught nearly 30,000 errors in press releases submitted in the first two months of 2007. That's nearly one error found in every two releases. When you consider that many of these press releases came from Fortune 1000 and high-priced PR firms, are you convinced you didn't make at least one mistake in your press release?

Six: Why You Want a Service Committed to PR and in Good Standing With the Better Business Bureau (BBB).

The biggest fear on the Internet is that you might have just placed an order at a website that might not be a real company (and may or may not provide the service being advertised). eReleases® has full-time staff and operates with a full-time commitment to press release services. We list our physical address as well as our telephone number. We are not a web hosting company that has branched out into press release services, nor are we an online lingerie business operator or a web design company. But three of our smaller competitors are just that ... so be careful. We are members of the Better Business Bureau (BBB) and have never had a complaint filed against us in our nine-plus years of business. We were founded out of the belief that small- and mid-sized companies deserved personal attention and press release services that could be provided on an "a la carte" as-needed basis without commitment and without retainers.

Seven: Why You Want a Service That Levels With You.

Hype: You see it in infomercials and you see it in consumer marketing. You shouldn't see it in a press release (just the facts and a compelling hook) and you really shouldn't see it in your press release distribution service. The fact is that PR placement is hard to obtain. However, it does happen, and the odds are in your favor when you're working with a solid press release, grounded expectations, and a company like eReleases®. If it were simply a matter of paying us $399 or another service $600 to get lots of media pickup, the PR industry would be a lonely place with few PR firms. The fact is that PR firms can handle your press release needs but they also work beyond the press release, including personal media pitches, PR strategy, research, marketing communications, etc. Although we're not a PR firm (some of our best clients are PR firms), we feel that we handle the press release aspect of PR (both writing and distribution) with a more comprehensive, targeted, and affordable approach.

Eight: Why You Should Act Now Rather Than Later.

Among the potential clients we talk to by email or over the phone who tend to fail as a whole (websites disappear and email addresses bounce) are those who do nothing. They ask the right questions and share their concerns. But most never send a press release through us or anyone. Perhaps a few use a free or low-cost provider with the predictable "get what you pay for" results. Is it fear? Is it lack of capital? How about inertia? The principle of inertia states that a body at rest tends to stay at rest, while a body in motion tends to stay in motion. Whether you use eReleases® or another company, the important thing is to commit yourself to an ongoing press release campaign and to get started with your next press release. Remember that a single press release is not an end-game. It may take weeks or months (and several press releases with varying hooks) to land your first major story. However, press releases help to build credibility and awareness not only with the media but with vendors and clients. As you send subsequent press releases, you will find it easier to get coverage in major newspapers and key trade publications. You should find it easier to land new clients and contracts with suppliers and vendors. After all, a press release says you are a real company that takes your image and reputation seriously.

eReleases® can help you to keep things moving by distributing (and/or writing) your next press release. To place an order, click here.

Or you can contact us below for more information.